SHAPES X XBOX
ABOUT THE PROJECT
Xbox and Arnott’s Shapes collaborated to create a unique living room experience at the Microsoft Experience flagship store in Pitt Street Mall. Shoppers had the chance to win a limited edition pack of Shapes as well as an exclusive Xbox x Arnott’s Shapes console. Running over two months, the promotion featured a bespoke living room setup that immersed visitors in the world of Xbox and Arnott’s Shapes.
I had the privilege of designing everything for this experience, from custom books and couch patterns to vending machine wraps and the UX journey. One of the standout pieces was a one-of-a-kind Chicken Crimpy-themed living room table. This project involved a complex array of large-scale and digital outputs, resulting in an immersive and engaging environment for all visitors.
ABOUT THE PROJECT
Xbox and Arnott’s Shapes collaborated to create a unique living room experience at the Microsoft Experience flagship store in Pitt Street Mall. Shoppers had the chance to win a limited edition pack of Shapes as well as an exclusive Xbox x Arnott’s Shapes console. Running over two months, the promotion featured a bespoke living room setup that immersed visitors in the world of Xbox and Arnott’s Shapes.
I had the privilege of designing everything for this experience, from custom books and couch patterns to vending machine wraps and the UX journey. One of the standout pieces was a one-of-a-kind Chicken Crimpy-themed living room table. This project involved a complex array of large-scale and digital outputs, resulting in an immersive and engaging environment for all visitors.
2024
THE TEAM
India Morpeth (Designer)
Ally Deacon (Creative Strategist)
THE TEAM
India Morpeth (Designer)
Ally Deacon (Creative Strategist)
india.morpeth@gmail.com