MAYBELLINE - SKY HIGH
ABOUT THE PROJECT
Maybelline boldly dared to go where no mascara had gone before with a gravity-defying activation that took mascara to new heights. In a mission like no other, lashstronauts reached earth in a Maybelline Sky High mascara rocket that crash-landed onto Sydney’s iconic Bondi Beach.
As part of the Bastion Experience team I was on board from pitch to final execution, collaborating closely with the team to concept, render, and Art Direct the activation. I also worked alongside the client to create finished assets, ensuring this mascara mission achieved full lift-off. The result? A beauty launch that was out of this world!
ABOUT THE PROJECT
Maybelline boldly dared to go where no mascara had gone before with a gravity-defying activation that took mascara to new heights. In a mission like no other, lashstronauts reached earth in a Maybelline Sky High mascara rocket that crash-landed onto Sydney’s iconic Bondi Beach.
As part of the Bastion Experience team I was on board from pitch to final execution, collaborating closely with the team to concept, render, and Art Direct the activation. I also worked alongside the client to create finished assets, ensuring this mascara mission achieved full lift-off. The result? A beauty launch that was out of this world!
2025
THE TEAM
India Morpeth (Art Director/ Designer)
Aleksandr Corke (Experiential Creative)
Elena Fombertaux (Design)
THE TEAM
India Morpeth (Art Director/ Designer)
Aleksandr Corke (Experiential Creative)
Elena Fombertaux (Design)
india.morpeth@gmail.com