INDIA MORPETHMY WORKRESUME
MAYBELLINE - SKY HIGH

ABOUT THE PROJECT
Maybelline boldly dared to go where no mascara had gone before with a gravity-defying activation that took mascara to new heights. In a mission like no other, lashstronauts reached earth in a Maybelline Sky High mascara rocket that crash-landed onto Sydney’s iconic Bondi Beach.

As part of the Bastion Experience team I was on board from pitch to final execution, collaborating closely with the team to concept, render, and Art Direct the activation. I also worked alongside the client to create finished assets, ensuring this mascara mission achieved full lift-off. The result? A beauty launch that was out of this world!
 
BEAUTY ART DIRECTION DESIGN
2025
THE TEAM

India Morpeth (Art Director/ Designer) 
Aleksandr Corke (Experiential Creative)
Elena Fombertaux (Design) 






Thanks for looking, reach out if you like what you see!  
india.morpeth@gmail.com