KIA HOTEL TASMAN - NRL MAGIC ROUND
ABOUT THE PROJECT
KIA as a major sponsor of the NRL Magic ROund KIA used the opportunity to recreate the greatest collection of Aussie sporting legends coming together. The Hotel Tasman invited fans to pull up a stool and become part of the campaign.
I created all the print assets for this project, taking inspiration from the Nelson Hotel in Bondi Junction, where the original campaign was filmed. From the interior bar tiles to the exterior tiles and chalkboards, everything was recreated from image references—no small feat, but such a fun and rewarding project to be part of!
ABOUT THE PROJECT
KIA as a major sponsor of the NRL Magic ROund KIA used the opportunity to recreate the greatest collection of Aussie sporting legends coming together. The Hotel Tasman invited fans to pull up a stool and become part of the campaign.
I created all the print assets for this project, taking inspiration from the Nelson Hotel in Bondi Junction, where the original campaign was filmed. From the interior bar tiles to the exterior tiles and chalkboards, everything was recreated from image references—no small feat, but such a fun and rewarding project to be part of!
2024
THE TEAM
India Morpeth (Designer)
Gus Magee (Creative Director)
THE TEAM
India Morpeth (Designer)
Gus Magee (Creative Director)
india.morpeth@gmail.com